Oura pauses its public debut. Tough market conditions could sharpen questions about its valuation and room to expand.

The retailer is also using more traditional methods to boost loyalty and conversions. Etsy is piloting “bespoke and ‘high ...

The news: TikTok Shop sellers can now offer box-free, label-free returns through an exclusive partnership with UPS-owned ...

Spotify keeps adding millions of ad-supported users, but its advertising revenue has stayed stubbornly flat. That disconnect, ...

High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.

Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all ...

This report examines how AI, consolidation, and in-housing are reshaping ad agencies in 2026. As automation squeezes fees and jobs, agencies that pivot to data, strategy, and scalable services can ...

Brands and retailers both drive revenue by serving and engaging customers, yet separate teams within each organization serve ...

Coinbase handles crypto access while Citi keeps fiat conversion, compliance, and settlement in the banking system.

In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI ...

EMARKETER PRO subscribers get in-depth quarterly reports featuring further category breakouts, data cuts, and analysis. PRO+ ...

Beauty has proven resilient even as consumers become more intentional with spending, prompting retailers from Old Navy to CVS to expand their beauty strategies. But social platforms like TikTok and ...