John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the ...

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% ...

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent ...

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires ...

The holiday season concentrates shopper attention in a way few other moments can. People are collecting ideas, comparing ...

Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around ...

The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than ...