Snapchatters who watch Short Dramas are more likely to download the format’s apps, pay for episodes, and return for repeat viewing than users of competing platforms, according to a study commissioned ...

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across several stages of the link-click journey, from the destination they route traffic to, ...

A group of UK digital creators has formed “Creator Voices,” an independent alliance backed by YouTube UK, to advocate for greater institutional recognition of the Creator Economy across Britain’s ...

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content creators, extending the awards program’s focus beyond its annual ceremony to offer practical ...

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC) games ...

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news show that will air three times a week across YouTube, X, TikTok and Instagram, ...

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and fraud infrastructure than most platforms anticipate. In a survey of 450 independent ...

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,” a filing that points to plans for a wearable activity tracker, according to a blog post from ...

Creator Economy and Influencer Marketing hiring for the week of September 22, 2026 spans major technology platforms, global talent agencies, and a wide range of consumer and beauty brands. Following ...

Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down from $5.48 in 2025, according to a new report from Metricool. The decline came even as total ...

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into Claude and ChatGPT and making creator discovery, campaign management, and competitive ...

Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital ...