Snapchatters who watch Short Dramas are more likely to download the format’s apps, pay for episodes, and return for repeat viewing than users of competing platforms, according to a study commissioned ...

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content creators, extending the awards program’s focus beyond its annual ceremony to offer practical ...

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across several stages of the link-click journey, from the destination they route traffic to, ...

A group of UK digital creators has formed “Creator Voices,” an independent alliance backed by YouTube UK, to advocate for greater institutional recognition of the Creator Economy across Britain’s ...

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC) games ...

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news show that will air three times a week across YouTube, X, TikTok and Instagram, ...

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied financial relationship with the brands they promote, and viewers have grown alert to it.

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,” a filing that points to plans for a wearable activity tracker, according to a blog post from ...

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and fraud infrastructure than most platforms anticipate. In a survey of 450 independent ...