Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down from $5.48 in 2025, according to a new report from Metricool. The decline came even as total ...
Creator Economy and Influencer Marketing hiring for the week of September 22, 2026 spans major technology platforms, global talent agencies, and a wide range of consumer and beauty brands. Following ...
Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into Claude and ChatGPT and making creator discovery, campaign management, and competitive ...
Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s creator-focused holding company with Tristan Rhee‘s AI-powered execution platform. Both ...
Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows to its YouTube lineup this fall, according to ADWEEK, continuing a video-first push that arrives ...
For brands testing creator marketing, the choice can feel binary: build an internal team to manage the work or hand the ...
The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign, integrating the tool into five original YouTube videos across “Sidemen Sunday” and “MoreSidemen.” ...
Robert Irwin hosted the 66th TV WEEK Logie Awards on August 16, becoming the ceremony’s youngest-ever host and drawing headlines for a monologue jab at absent nominee Karl Stefanovic, whose own ...
Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital ...
Amazon Music has announced new partnerships with podcast hosting providers and publishers, expanding its video podcast ...
YouTube unveiled a slate of Canadian-made creator programming and new shopping features at YouTube Features, a marketing event held in Toronto on September 17 alongside the Toronto International Film ...
This issue’s Creator Economy calendar spans seven events from September 22 through October 2, 2026, with stops in Seattle, ...