PwC professionals share perspectives on today's key transfer pricing developments around the world. Providing easy to understand insights to help you stay current in a rapidly changing business world.

Are CIOs an influencer for innovation? AI is an inflection point. It’s redrawing org charts, redefining governance and strategy. CIOs now connect business strategy, risk, and customer experience. You ...

Growth has returned to the ASEAN‑6 automotive market. Volumes have risen 1.9% to approximately 3.5 million units in 2025, with demand varying by country. In a continuing trend from our last market ...

This page is for information purposes only and you should consult your professional adviser if you have any questions or are uncertain as to your rights or obligations. On September 10, 2026, the ...

We provide a wealth of publications by PwC Kenya providing informed commentary on current developments in the tax arena. Through analysis and comment on new law and judicial decisions of interest, ...

We returned to 351 CEOs who participated in our 29th Global CEO Survey to understand what’s changed in recent months. Slightly more CEOs are more confident about the year ahead than they were, but ...

Global regulation – driven by myriad macro forces and crises – is adding unprecedented complexity and cost to companies. Against a backdrop of commercial pressures, some have adapted and become ...

AI is creating a ‘two-track’ labour market: ‘professionalised’ roles (in which AI acts like a force multiplier for experts, requiring more human-intensive skills) see greater growth across headcount ...

PwC’s 29th Global CEO Survey and Workforce Hopes and Fears findings show that AI-driven reinvention is accelerating uncertainty. Performance depends on whether leaders align strategy, skills and trust ...

PwC research reveals the critical role of tax in business strategy and highlights potential actions for realising its full potential. Globally, a confluence of megatrends (led by AI advancements and ...

of executives expect more opportunities in the next year, and they’re already taking action to manage risk and adapt strategy. of executives say they’re adopting a more long-term, US-focused business ...

of executives expect more opportunities in the next year, and they’re already taking action to manage risk and adapt strategy. of Health Industries executives cite cyber-attacks as a moderate or ...