The typical U.S. snowsports participant is a 34-year-old white man on skis. But NSAA data suggests younger, more diverse beginners could change that picture.

SKI visited Mt. Baker to see how its independent, off-the-radar approach translates on the ground. We talked with longtime insiders and explored what has—and hasn’t—changed at this famously ...

Overview: SKI tested dozens of women’s ski boots for 2027 with Masterfit and America’s Best Bootfitters at Timberline Lodge, Oregon. Female testers evaluated boots across narrow (LV), medium (MV), and ...