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Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

The current model of marketing effectiveness, focused on driving economic growth at any cost, is unsustainable in the face of global environmental and societal challenges – a new model of ...

A respected Thai anthropology professor, who prefers to remain unnamed, once quipped: “Thais have always had four Ms to seek influence or showcase power — Mother, Monarchy, Monkhood, and Military. But ...

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A majority of advertisers in the US could be at risk of falling into an advertising “doom loop” that arises from a mix of faulty metrics, wasted spend and diminishing returns. The advertising “doom ...

In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be ...

To drive replicable growth, marketers will need to run both “showmanship” (brand building ) and “salesmanship” (performance) advertising. They also need to understand how these two types of ...

Three key insights for brands and agencies on how the next generation of gamers will reshape their marketing plans. If Gen Z and Millennials are the social generations, Gen Alpha is going to be the ...