Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Kim announced that she and the team at her clothing company has signed a deal to create NikeSKIMS. In a statement, Kim noted that the items have been designed to meet the "unique needs and preferences ...

Seven years ago, on another clear and cold February afternoon, Jason Kelce wore a Mummers outfit, and, well-lubricated with anti-inhibition juice, for slightly less than six minutes, he ...

Caitlin Clark's No. 22 now hangs in the rafters at the University of Iowa, a lasting tribute to her legendary collegiate career. The all-time leading scorer in NCAA Division I hist ...

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive ...

For people who say they want to "save women's sports", some people had odd responses to Super Bowl ads celebrating women. The ...

The Lobos will wear one-off uniforms for Sunday's home game against Utah State that are throwbacks to the 1977-78 season, ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

Nike’s first Super Bowl ad since 1998 is here, and it’s a game-changer! Featuring Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, and other female superstars, the “So Win” campaign is a bold ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Catherine O’Hara and Willem Dafoe star in a pickleball-centric Michelob Ultra ad in which they display crackling sexual ...