"Video advertising was largely a play of large brands because of the multiple steps and resources that you had to allocate in ...

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform ...

Amazon doesn’t just show more ads per page than competitors – it also maintains coverage across complex searches. Pentaleap’s ...

Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Analysts are Tracking Closely. On November 17, Citizens maintained its ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

OnAudience, a provider of audience solutions that gather data from more than 200 markets, is partnering with Amazon Ads, enabling marketers to licence OnAudience segments and standard taxonomy-based ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

CNBC's MacKenzie Sigalos reports on the impact of Amazon's job cuts. Coast Guard changes swastika policy after widespread ...

Rakesh Kaul - MD & CEO, Livpure got the CX Leadership Recognition. Kinetic Green Energy & Power Solution won CX Team of the ...