Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...

Earlier this year, Frito-Lay joined other food industry giants in a commitment to remove all artificial dyes. The change is driven by the U.S. Food and Drug Administration's (FDA) new guidelines ...

ST. JOHNS COUNTY, Fla. — One little potato; one big dream. If you watched the Super Bowl on Sunday, you may have seen a 5-year-old potato farmer from St. Johns County featured in a Frito-Lay ...

This contradicts Frito-Lay’s own contest rules, which state that submissions “may not be obscene or indecent, including but not limited to nudity or profanity,” and especially that it “must not ...