News

Lay factory in Rancho Cucamonga, California, served as a significant industrial cornerstone and a major employer in the ...
Bridge Investment Group has acquired its second Frito-Lay distribution center in New York City, this time in the Bronx.
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic rather than using laughs ...
Frito-Lay announced a recall of thousand of bags of Doritos over allergy concerns due to cross-contamination. This comes right on the heels of another recall over allergy concerns affecting ...
This will be a good year for avid snackers, as Frito Lay announced new flavors of Cheetos, Doritos, Lay's, and even Jack Link's will soon be available.
The Food and Drug Administration increased the recall of one of Frito-Lay's most popular chips, noting they "could cause death," WKRC reported. Tostitos Cantina-style corn chips were first ...
Frito-Lay's commercial features avatars of U.S. soccer stars from years past, including a re-creation of Brandi Chastain's iconic slide after scoring a game-winning goal in the 1999 women's World Cup.
Frito-Lay issued a limited recall on Monday for its 13-ounce bags of Lay’s Classic Potato Chips, the FDA alert said.
A Frito-Lay commercial scheduled to air during Sunday's Super Bowl 59 spotlights a potato farm in Elkton, a small St. Johns County community between St. Augustine and Palatka.
And for every moment, Frito-Lay's products are the perfect way to share in the fandom and experience the adrenaline." said Jess Spaulding, Chief Marketing Officer of Frito-Lay and Quaker Canada.
This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign.