Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...
Queerty18d
Amid the DEI cola wars, Coke gays have even more reason to catch a buzz
When asked about the ad’s message, a company spokesperson ... gays have awarded the company with their loyalty. Diet Coke is an integral part of the gay consumer identity, just like iced coffee.
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Albanese advocates for local soft drinks over American brands in response to trade tariffs
Donald Trump’s love affair with Diet Coke Mr Trump’s love affair with Diet Coke is well known. And while he became aware of alleged health risks over a decade ago, he refused to stop drinking it.
McDonald's Fans Are Asking the Same Thing After Latest Ad
An Easter egg for Oscars fans made it into the ad as well, with an order of an egg McMuffin, no bacon, and a McCafé Latte for ...
Anxious and angry, Canadians are souring on the U.S. over Trump’s tariffs, survey finds
More than two-thirds of Canadians say they are concerned about the deteriorating relationship between the two countries ...
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Hop in gays! Hyundai accelerates its DEI commitment because rainbow dollars are still valuable
Thankfully, Hyundai isn’t the only one sticking with the gays, either. Although its rival Pepsi swung the other way, ...
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Is There Really a 'Healthy' Soda Out There? 6 Experts Weigh In
Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...