But when it comes to regular old cola, Coke is still king. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to ...

WHEN consumers tasted Diet Rite cola in 1958, and many puckered up at the bitter aftertaste, it began a half-century quest – still continuing – to produce a diet soda that didn’t taste like one.

If you're used to Diet Pepsi, you're probably familiar with the mild, almost dry cola flavor it gives off. Some describe it as cleaner, others say it leans toward flat if it's not ice-cold.

Diet Coke Flavor Fans Have 'Been Begging For' Rumored to Return This Year originally appeared on Parade. Diet Cherry Coke had about a week in the limelight before another discontinued flavor of the ...

It will mark the first time Costco has served Coke products in its food courts since switching to Pepsi in 2013. Drinks under the Coca-Cola brand include Coke, Diet Coke, Sprite, Barq's root beer ...

Christine Hibbard, who lives in Dallas, jokes she’s been drinking and buying Diet Coke as long as Coca-Cola’s been selling it (which is since 1982) and has bought two 12-packs per week for years.

A diet Pepsi on a sunny day, it’s her favorite thing in the world,” she said. Fergerson thinks Pepsi is a little sweeter and lighter than Coke, “like an airy drink to me,” she said.