The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

Discovery’s re-rebranding of its streaming service back to HBO Max. First, the deal itself ... to describe Apple TV+’s boutique streaming strategy, they compare it to early HBO.

Discovery is rebranding ... “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, marking a major departure from the media behemoth’s ...

Warner Bros. Discovery (WBD) has announced plans to split its business into two publicly traded entities, Streaming & Studios ...

Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The move marks a dramatic reversal of the company’s 2022 merger between WarnerMedia and Discovery, reflecting the growing ...

He points out that the AT&T deal that formed Warner Bros. Discovery in the first place helped set the template Zaslav and ...

The show, called Behind the Look, will debut on Max (soon rebranding back to HBO Max), with weekly episodes ... SVP of Brand Strategy and Solutions for WBD. “Behind The Look shines a well ...

The media conglomerate will divvy up its assets in movies, TV, gaming and other areas into two companies: Streaming & Studios ...