As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

The Indian Premier League started with a bang in 2008 - just a year after India won the T20 World Cup. Since then, it has ...

United Spirits has said reports Diageo is mulling its options for its interest in IPL cricket team Royal Challengers ...

TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

Oyo has said it is aiming to double the share of company-serviced properties in its booking revenue this fiscal year.

AIYF Visakhapatnam leaders demand cancellation of IPL matches due to negative impact on youth and rise in betting.

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

In this article, the author discusses the impact of IPL on food consumption patterns from the point of view of both a ...

Laila, adopted by Vijay Mallya after her mother’s marriage, considers herself a member of the Mallya family. She has two ...

Vijay Mallya’s name evokes a vivid mix of images and emotions. To some, he was the flamboyant business magnate who made ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...

While it is a player's strong form that brings him in the limelight, IPL as a platform acts as a catalyst in bringing brand ...