At a Coldplay concert, Astronomer CEO Andy Byron and CPO Kristin Cabot were caught on the Kiss Cam, sparking rumors of an affair. The incident ignited

Astronomer CEO Andy Byron was caught on the Kiss Cam with HR chief Kristin Cabot at a Coldplay concert, sparking viral affair rumours. The CEO’s wife removed ‘Byron’ from her name and deleted Facebook after the incident.

Wondering what a Kiss Cam is? From hilarious fake-outs to viral fails, here are 10 wildest Kiss Cam moments that left crowds shocked, laughing, or cringing.

Experts point to growing instances of social media users rushing to publicly identify, or dox, the people captured on camera — much like how quickly the internet committed to finding those involved in the Coldplay moment, for example. This can happen with videos and photos shared on social media each day, even if it doesn't go viral, experts warn.

A Coldplay concert's Kiss Cam captured Astronomer CEO Andy Byron and CHRO Kristin Cabot in a seemingly intimate moment, sparking the "Coldplaygate" controversy. The incident, fueled by social media and a comment from Chris Martin,

"That privacy horse long ago left the barn; it's now in the next county being videoed doing dressage," an attorney told Newsweek.