I have played all of these, argued about half of them with friends, and bought at least three of them twice (think: multi-platform). This is not theoretical value I'm showcasing to you today. This is ...

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

The LEGO Group recently added four new animal-themed LEGO Friends sets to its catalog, featuring a dog bakery, horse stable, ...

New Horizons update has arrived, and with it comes some brand new LEGO-themed content. Here’s how to get these exclusive ...

LEGO and the Pokemon Company reveal the first sets of 2026, giving fans a first look at the sets, launch date, prices, and a ...

A massive new leak includes names, set numbers, and other details about 40 LEGO sets planned to release over the course of ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...