As American-made vehicles may stand to benefit from looming tariffs, Ford is calling out its competitors for making fewer ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...

Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

Western Iowa Republican Congressman Randy Feenstra has released his second statewide ad campaign as he explores a run for ...

Duracell claims that Energizer only took one industry standard into account when making the statement, and that battery ...

Has Jack Ciattarelli found the missing MAGA piece?

Great marketing is an exercise in memorization. If people can't remember what you do, they can't buy from you. Confused ...

Utah used actors, AI, stagecraft and NDAs as it sought to sway public opinion and take control of 18.5 million acres of ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

A 60-second spot highlights an emerging strategy, seeking to turn consumers against the plaintiffs’ bar and litigation ...

SPRINGFIELD - Secretary of State Alexi Giannoulias has launched a public awareness campaign encouraging Illinoisans to spark ...