The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

In its latest Big Game stunt, the iconic brand partners with GoPuff to deliver a live commercial from a fan's front garden.

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

Our power of choice in the grocery store aisle may be an illusion. Behind almost every brand, you'll find the same 10 ...

GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.