From charming to consumer corporation — how Apple has branded itself over the years.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...
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Apple CEO dares to be different from Steve Jobs

SAN FRANCISCO (AP) - "Think different" became Apple's creed during the late Steve Jobs' reign as CEO. Now, chief executive Tim Cook is embracing the idea while making decisions that would have seemed ...