Quantum Metric, the leader in agentic digital analytics for the enterprise, today introduced the general availability of Quantum Metric Voice of Customer (VoC), a solution that connects customer ...

Mojo defines audiences, develops briefs, and launches and manages campaigns across connected tools including Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce, Slack and more. It gives marketers a ...

Smart Communications , a leading customer engagement technology provider for regulated industries, today announced its strongest-ever first-half bookings performance. Bookings increased 17% year over ...

Paytronix Messaging brings these capabilities together within a single guest engagement platform. Rather than relying solely on opens and clicks, marketers can see visit rate, redemption rate, average ...

The Kustomer Partner Certification Program is launching now with an initial cohort of strategic BPO and agency partners. Interested partners can contact their Kustomer partner manager to begin the ...

Today’s announcement follows Medallia being named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for its Completeness of Vision and Ability to Execute. To access a ...

Synthetic respondents are AI-generated participants designed to simulate human responses to research questions. An operations article published by the Market Research Society sets out both their ...

And measure recognition, not only reach. Rankings, citations, and AI visibility are distribution outcomes. The quality test ...

AI are reshaping B2B buying. His work explores what actually helps complex buying groups move forward, where technology ...

Customer experience goals lift or limit business results — due to natural consequences of unsiloed or siloed thinking. A recent example is CX AI. “Too many companies are using AI to cut costs, not ...

Measuring marketing success as a small business means focusing on the metrics that connect directly to your revenue, customer behavior and long-term growth. It’s easy to lose focus of this when vanity ...

Interviews with 41 SaaS support and CX leaders revealed the same six help center failures that erode CX and cause AI-powered support to give confident but wrong answers. Over the last six months, I ...