An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. It’s ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Welcome to the year ...

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product ...

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute ...

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar ...

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when ...