Executive Summary The Skift Travel Health Index stood at 100 in August 2026, indicating flat year-on-year growth. After months of weakness, the Middle East and Africa rebounded to become the strongest ...

Intelligence for travel industry leaders.

How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

The global population is aging, and the number of seniors is estimated to double within the next 25 years. Travel companies that treat this demographic as a niche play are missing a sizable ...

Price-sensitivity is rising across markets, despite strong travel demand. While travelers continue to prioritize travel, they are increasingly selective in how they spend. Pricing strategies must ...

Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing key evidence, a decision horizon and actions that can be taken. This trend is just beginning to ...

Global travel demand remains resilient, but the strongest growth opportunities are concentrated in emerging markets, where higher travel intent and rising spending power are driving faster momentum ...

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion Perhaps the one word to ...

Travel demand is holding in 2026, but growth will favor markets and brands that adapt as power shifts geographically and behaviorally. As we head into 2026, global travel demand remains resilient — ...

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors.

Hotel loyalty is being reshaped by rising traveler expectations, rapid advances in technology, shifting economic conditions, and evolving owner priorities. This report maps the forces redefining ...