Claude working through Salesforce’s newly announced reasoning layer, AIforce, will do better CRM work than Claude left to sniff around your org, and the rest of your enterprise data estate, by itself ...

Parker Harris asked in March why anyone should ever log into Salesforce again. This morning the answer got a name, a launch trio, and a suffix. The control layer that makes the answer safe ships next ...

Sales Cloud Is Back on the Price List. That Isn’t a Retreat From Agentforce.

Eighteen months ago, I wrote that Salesforce had made a fundamental mistake with its AI strategy. The issue was never the models or the long-term vision. It was the way the company chose to introduce ...

The 20-year-old AppExchange gets its biggest overhaul yet, consolidating more than 13,000 apps, agents, and integrations under one roof — with a $50M fund to keep the partner pipeline flowing.

Salesforce today launched Agentforce Help Agent, a prepackaged, autonomous service agent that the company says deploys in minutes across voice, web, portal, and messaging. And it only bills when it ...

Gartner has released its 2026 Magic Quadrant™ for Customer Data Platforms, and Salesforce is the definitive Leader — positioned furthest right on both Completeness of Vision and Ability to Execute.

December 2024 witnessed a landmark moment in enterprise AI: the announcement of Salesforce Agentforce 2.0. Amid a flurry of AI agent launches from Workday, ServiceNow, and SAP, Salesforce took center ...

A new RAND Corporation report reveals the sobering reality behind artificial intelligence (AI) projects: despite the hype, most of them fail. The study, based on interviews with 65 experienced data ...

After months of pushback and budget blowouts, Salesforce is finally rewriting the rules of engagement for Agentforce. Salesforce has introduced a significant overhaul to its Agentforce pricing ...