Sri Lanka aims for 3 million international tourists over the next 12 months. But the country wants to be judged on how much ...

Brand USA knows the Super Bowl can drive real international visitation. Viewers based outside the U.S. were up 10% between ...

Uber might be known as a rideshare company, but it has slowly been pushing into other parts of the travel experience — namely ...

It can take months between someone being inspired by a video on Instagram or TikTok and actually moving forward with that ...

Travel brands are letting go of the curated campaigns and heavily produced videos in favor of giving more creative control to ...

Sponsored listings are having a moment, but all of this is taking place just as AI agents are poised to disrupt these paid placements.

Travelers have more tools, inspiration, and information than ever, yet the path to booking has become more fragmented.

Royal Caribbean is close to a deal to buy half of Sandals Resorts, the operator of 12 all-inclusives, according to reports on ...

The Federal Aviation Administration halted flights at airports in New York and Philadelphia on Monday following an equipment ...

A Skift deep dive on Airbnb's latest foray into hotels. Learn how it aims to redefine travel with new hotel listings and ...

Ras Al Khaimah is shifting from a value destination to a premium hub, with 80% of hotel keys set to be luxury-grade by 2030.

A new report shows how brands can close the accountability gap, balance automation with human support, and build loyalty during disruption.