Agentic AI is adding concrete costs to travel distribution before the industry has settled who pays, executives from Amadeus ...

Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one else can replicate?

Every travel company that controls its own inventory is facing the same decision: let AI agents book it, or keep customers in ...

Prince Harry, Duke of Sussex, and founder of Travalyst, called on the travel industry to measure the health of the ...

Gen Z is now nearly 10% of Wyndham's revenue and membership base, up from 3% three years ago, and experiences are central to ...

TUI on Tuesday narrowed its fiscal 2026 guidance, pointing to strong vacation demand and improved booking trends but ...

Royal Caribbean is close to a deal to buy half of Sandals Resorts, the operator of 12 all-inclusives, according to reports on ...

Booking Holdings CEO Glenn Fogel isn’t sweating the newer breed of buzzworthy AI agents and their trip planning and booking ...

Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether internal divisions may hold them back.

Sri Lanka aims for 3 million international tourists over the next 12 months. But the country wants to be judged on how much ...

For many travelers, hitting "book" no longer ends the path to purchase. They keep searching long after they book — hunting ...

Speaking at the Skift Global Forum on Wednesday, Expedia CEO Ariane Gorin said she wants to work with  the newest generation of AI agents — including ...