MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

California protects an individual's right to sue when a company violates data privacy law. So privacy compliance means knowing what juries will tolerate.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...

Dive into AdExchanger's PayPal Ads ID coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.