Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory ...

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Motilal Oswal Financial Services (MOFSL) has introduced a new brand identity, marking a shift in its visual representation while retaining its core business focus on research-led investment guidance.

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Charged, a beverage by Coca-Cola India, takes centerstage with return of the Cave Man in the new season of ‘Mind Charged, Body Charged’. Featuring actor Aamir Khan in a caveman avatar, Charged has ...