Our weekly roundup of the latest appointments and account wins news from GMR Rugby League, iCubesWire, and many more.

Articles written by Yash Chandiramani ...

Admatazz founder and chief strategist explains why digital agencies must stop being obsessed about wrong metrics and focus on marketing foundations, instead.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...