When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide ...

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 ...

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

Yet that is exactly where Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel ...

The boxed wine brand's Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and ...

Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

In this Q&A, The UPS Store's Senior Vice President of Marketing shares that small-business owners relate to empathetic ...

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in ...

The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne shares in the brand instead.

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. Malört knows it ...