The experience management vendor added AI analysis in 13+ languages, segment-level auditing and self-service survey tools to ...

Two-hour caps, overnight blocks and hidden likes hit teen supply on Meta. Your costs will move first. Here's what to measure before rivals sign on.

Jon Miller helped build marketing automation. His new company, Phave, wants campaigns that reason instead of follow rules.

Two new Model Context Protocol (MCP) servers enable teams to recruit participants, create studies, and validate AI-generated ideas from within ChatGPT, Claude, Figma Make, and other AI applications — ...

Stravito's MCP Server brings the market and consumer research enterprises own into the AI tools teams already use STOCKHOLM, Sept.

Green adoption dashboards can mask friction, compliance risk and customer damage. Here's how to see what's really happening.

Four frontline AI failures can drain brand equity fast. A CX-led framework of guardrails, audits and escalation contains them ...

Voice agent quality is usually reported as a demo or a single latency score, never as how closely an agent compares to a human handling the same call. Guava built the Guava Voice Index to measure ...

Automation gets work to the middle for almost nothing. Knowing when to keep a person in the loop decides what rises above it.

AI agents move from assistants on the side to teammates at the heart of marketing execution. Ibexa's new platform connects the marketing stack, embeds agents into the flow of work, and takes campaigns ...