Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product ...

Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, ...

Brand loyalty dipped in the United States this year, a SAP Engagement Cloud survey of 10,000 released last week. This year, only 71% of consumers said they have a favorite brand they love and trust, ...

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members ...

Nearly three-quarters of consumers delete the retail apps they downloaded to obtain a one-time discount or purchase, according to an Adobe for Business survey of 1,000 U.S. consumers released last ...

As more consumers turn to AI to suggest purchases, some regret following the technology’s advice, a new survey finds.

AI assistance is only as good as the data it’s grounded on; decisions based on any single data point or disjointed systems ...

At Home rolled out on Tuesday Design Rewards, its revamped loyalty program. Design Rewards is an update of its Insider Perks program and executives credit customer insight with helping give it shape.