Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, ...

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product ...

Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members ...

The home goods retailer conducted customer research and focus groups, as well as CRM and behavioral testing to create the new ...

Nearly three-quarters of consumers delete the retail apps they downloaded to obtain a one-time discount or purchase, according to an Adobe for Business survey of 1,000 U.S. consumers released last ...

It’s fashionable to use AI to find deals, but consumers won’t delegate purchase decisions, an ACI Worldwide survey found.

Brand loyalty dipped in the United States this year, a SAP Engagement Cloud survey of 10,000 released last week. This year, only 71% of consumers said they have a favorite brand they love and trust, ...