Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, ...

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product ...

Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report ...

AI assistance is only as good as the data it’s grounded on; decisions based on any single data point or disjointed systems ...

While most (89%) shoppers don’t fully trust AI recommendations, 76% of them have used AI to make purchases in the past year, according to a SmartCustomer survey of nearly 1,200 U.S. consumers released ...

The home goods retailer conducted customer research and focus groups, as well as CRM and behavioral testing to create the new ...

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members ...

Brand loyalty dipped in the United States this year, a SAP Engagement Cloud survey of 10,000 released last week. This year, only 71% of consumers said they have a favorite brand they love and trust, ...

More than 2 in 5 of consumers say they have stopped doing business with a brand when its personalized marketing felt too ...

Nearly three-quarters of consumers delete the retail apps they downloaded to obtain a one-time discount or purchase, according to an Adobe for Business survey of 1,000 U.S. consumers released last ...