CX Dive provides in-depth journalism and insight into the news and trends impacting the customer experience space.

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members ...

While rising prices may lead consumers to switch brands, the building blocks of loyalty are more nuanced and comprehensive.

As more consumers turn to AI to suggest purchases, some regret following the technology’s advice, a new survey finds.

Focused on accessing one-time discounts or promotions, consumers typically delete recently downloaded retail apps. But useful ...

Only one-third of consumers completely or mostly trust retailers to offer a fair or competitive price, according to an Akeneo survey of 1,000 U.S. consumers released Wednesday. At the same time, given ...

At Home rolled out on Tuesday Design Rewards, its revamped loyalty program. Design Rewards is an update of its Insider Perks program and executives credit customer insight with helping give it shape.

About 4 in 5 U.S. consumers have forgotten to cancel a free trial and were later charged for the service, according to a survey of 2,000 people released last week by Dimers. One-quarter of respondents ...

It’s fashionable to use AI to find deals, but consumers won’t delegate purchase decisions, an ACI Worldwide survey found.

Lowe’s earlier this month promoted Chief Marketing Officer Jen Wilson from senior vice president to executive vice president, adding digital commerce to a portfolio that already includes marketing, ...