Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a ...

Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, ...

Focused on accessing one-time discounts or promotions, consumers typically delete recently downloaded retail apps. But useful ...

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product ...

Two-thirds of consumers are not confident with how companies use generative AI to interact with customers, a Pegasystems survey found. Business leaders who have invested in AI often tout the benefits ...

Brands have a wealth of customer sentiment and behavior data available to them but often can’t close the circuit between ...

There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report ...

The home goods retailer conducted customer research and focus groups, as well as CRM and behavioral testing to create the new ...

Apps like Dick’s Sporting Goods’ GameChanger build customer relationships and generate useful insights beyond what ...