Customer engagement AI is evolving as Adobe, Optimove, Zoom, and SAS bring more context and control to AI-led journeys ...

CX Today covers news including Call Recording Compliance, Microsoft Teams Contact Center, Security and Compliance and more.

AI may have shifted from experiment to enterprise priority, but many UK businesses now face a difficult follow-up question: who controls the data that makes those systems work? New IDC research, ...

ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.

Salesforce Agentforce CPO John Kucera explains how AIforce, Koa, prebuilt agents, and custom interfaces could reshape CX—and ...

Constellation Research’s Liz Miller explains Salesforce AIforce, Koa, headless CRM, and why CX leaders must prioritize customer outcomes over AI hype. Dreamforce 2026 has been a show of big claims, ...

This week’s customer engagement news covers Sprinklr, Tealium, LivePerson, and Monte Carlo’s latest AI and journey updates ...

Customer experience no longer stops at the contact center. It is shaped by the wider ecosystem of interactions - from the first marketing touchpoint to the peer communities customers rely on, and the ...

This week’s CX analytics round-up examines AI-driven intelligence, data governance, observability and the transition to real-time decisions. Customer analytics is moving into a new phase as AI changes ...

As Altman, Musk, and Amodei call for slower frontier AI development, CX leaders face new questions on governance and trust.

That is a serious amount of momentum. It is also the point at which a company investing in a customer data platform or marketing system should get a little pickier about the word “integration.” Zeta’s ...

Sprinklr service isn't just commiting to AI explainability anymore, Sprinklr Autonomous Evaulation promises AI assurance ...