News

Commerce: In an increasingly saturated digital landscape, commanding attention is paramount. The brochure Super Push addresses this challenge head-on, offering a potent blend of visibility and ...
A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...
South Asian media companies are embedding personalisation into every layer of their operations — from AI-powered newsrooms to chatbot-driven advertising. At the INMA South Asia News Media Festival in ...
At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...
INMA World Congress of News Media 2026: In 2026, we’ll meet at the heart of a city that symbolises transformation, openness, and change — surrounded by landmarks that tell the story of Europe ...
H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.
Video: We wanted to try and do something different for the 30 year anniversary of the Tiananmen Square Crackdown. So many anniversaries have passed. That day has been analysed in so many different ...
Newsroom Development: Based on the initial situation outlined above and the questions derived on the topic of the housing crisis, we have defined the following goals: •Creating more transparency with ...
Summary: After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to “News Media ...
RAM measures and records how ads and articles are read and understood - and what impact they have. The system has been developed to meet the Media's need for surveys and market research and is ...
Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.
INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...