The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.
The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.
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