Creative is by Optimism BH. Exverus by Brainlabs is handling media. Optimism BH's creative work includes Bachan’s, Bronco ...

Sinan Dagli, a 17-year vet of BSSP, has been promoted to Chief Creative Officer. During his tenure, he's held various posts ...

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic.

AI usage has reached the tipping point. According to a recent PEW study, half of U.S. adults use an AI Chatbot regularly.

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired ...

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any ...

Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here.

How I Built This, a podcast featuring interviews with entrepreneurs on how they built their businesses, will now be owned by Guy Raz, the star of the show. This fall, the podcast will debut video ...

Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included  newspapers, television and ...

Legendary San Francisco ad man Rich Silverstein is retiring after 58 years in the industry, the San Francisco Standard reports. As co-founder of Goodby Silverstein & Partners, a Chinatown-based ad ...

Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according ...

AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.