Sweeney doesn’t have an athletic body; she looks more like Ann Summers meets a high school football series set. Football pads ...

Short-term marketing captures demand, in Chitmanasak's opinion, while long-term brand building creates it. Brands manage that ...

The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...

Aden Hepburn argues that the LG smart TV controversy should force marketers to confront both the promise of ACR data and the ...

Wimbledon’s reported position on influencer accreditation feels at odds with where sports and sports fandom are heading. The club currently has no plans to introduce dedicated accreditation for ...

Nano-influencers: This is the B2B secret weapon. In highly technical niches, an influencer with fewer than 5,000 followers ...

The deeper issue is that B2B companies are structurally predisposed to underestimate marketing. In many consumer businesses, ...

The McCann global creative lead and creative jury president of The Drum Awards for B2B shares on what stood out in the ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...

Shopper thinking traditionally moves beautifully from consumer to need, occasion, proposition and activation. But when it comes to social, too often we jump directly from proposition to content. The ...

Nikos Lemanis has no time for the idea that brand and performance compete for the same budget. "They are the heart and lungs ...

Ikea is addressing that frustration in the only way it knows how. A storage solution. In a campaign created by Mother, ...