Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Solutions Market

[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow. More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what …

Dec 31, 2024 · Access detailed market reports by Circana, covering diverse industries and topics. Gain insights on current trends and consumer behavior for strategic business planning. Solutions

Oct 29, 2024 · Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Jul 8, 2024 · Circana's Liquid Data technology provides AI-powered insights into consumer behavior, industry trends, and helps businesses gain clarity from complex data. Solutions Market

Jan 29, 2025 · Circana has announced its annual global toy industry performance award winners for 2024 based on their expansive consumer buying behavior data. Solutions Market

Be part of Circana's innovative journey. Discover diverse career opportunities in our dynamic team, committed to inclusivity and market intelligence leadership.

Circana provides data and insights into consumer behavior and spending, industry trends, and market research. Learn more about our tools and platforms that leverage this data. Solutions

Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.