Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of …

Marketing intelligence is the daily collection and analysis of data about a company's markets, competitors, customers, and marketing effectiveness to gain insights for strategic decision …

Nov 19, 2025 · Marketing intelligence is the practice of integrating, standardizing, and analyzing data across all marketing channels to inform strategy, improve performance, and connect …

Jul 20, 2022 · Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions …

Jul 2, 2025 · Marketing intelligence is defined as data gathered on a particular market or product, which are used to interpret business information, predict market trends and identify competitors.

Explore the definition of market intelligence, learn its types, and how businesses can use it to advance organizational goals.

Jul 21, 2025 · Marketing intelligence is an ongoing process that helps businesses make smarter decisions, run better campaigns, and identify opportunities before the competition does. If …

Oct 23, 2024 · What is marketing intelligence? An integral part of business intelligence, marketing intelligence is defined as the ongoing research and analysis of information relating to the …

Marketing Intelligence is the process of gathering, analyzing, and applying information about markets, competitors, and customer preferences to guide business strategies.

Marketing intelligence gathering provides actionable data from various sources including the market and products as well as customer and competitor analysis. This data helps to inform …