Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Solutions Market

[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.

Dec 31, 2024 · Access detailed market reports by Circana, covering diverse industries and topics. Gain insights on current trends and consumer behavior for strategic business planning. Solutions

Circana provides data and insights into consumer behavior and spending, industry trends, and market research. Learn more about our tools and platforms that leverage this data. Solutions

Oct 29, 2024 · Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Be part of Circana's innovative journey. Discover diverse career opportunities in our dynamic team, committed to inclusivity and market intelligence leadership.

Nov 20, 2024 · Circana forecasts 2-4% dollar sales growth in the F&B market for 2025. Discover insights on consumer behavior, value trends, and global market dynamics, including the rise of private labels, e-commerce growth, and evolving at-home meal preferences. Stay ahead with Circana’s comprehensive outlook.

Nov 25, 2024 · Circana announces Stuart Aitken as President and CEO, effective January 2025. Aitken, formerly Kroger’s Chief Merchant and Marketing Officer, brings expertise in data, retail, and consumer insights to lead Circana’s next growth phase.

Dec 18, 2024 · Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

5 days ago · Circana's Complete Consumer receipt Panel is the largest omnichannel consumer insights panel in America and provides valuable purchase data.