Do fish attractants actually work? How do bass choose which bait to hold onto, and which bait to spit out? These are the sorts of questions our scientists asked when developing Berkley PowerBait®, the bait proven to catch more fish. | Berkley Fishing
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Berkley scientists know what a walleye wants. They've studied fish bait preferences for years, fine-tuning the optimal amount of roll and flash to create a bait with action that no fish can resist. Introducing the Hit Stick, Berkley's groundbreaking minnow bait that's scientifically proven in the lab and on the water to catch more fish. What are you waiting for? Get yours today. | Berkley Fishing
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140 reactions · 41 shares | Built with innovation, fuelled by passion. Berkley invests more in the art and science of fishing than any other company of its kind. So you can Catch More Fish! Stay tuned for more innovations from Berkley. | Berkley Fishing | Facebook
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