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YouTubeBrand Master Academy

Brand Storytelling Principles

You don't have to write a book to be a brand storyteller. Here are Eight story principles to connect with your audience. #1. Highlight their challenges. When we see our struggles, we self identify #2. Show understanding. When we feel understood, we lower our defenses. #3. Support their beliefs. When our beliefs are validated, we feel conviction ...

35.7K viewsAug 9, 2022

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