Flashback 1997: Apple Launches ‘Think Different’ Campaign
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” He went on to ...
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