Adversestories | Decoding Marketing & Advertising on Instagram: "This campaign for Range Rover Evoque, launched by Spark44, was a bold marketing stunt showcasing the Evoque’s off-road prowess. A massive 10x1.5x6-meter speed bump was placed on a London street, challenging drivers, with only the Evoque conquering it effortlessly. The campaign was meticulously planned in November 2017, using a real-world setup to capture authentic driver reactions, filmed by Bare Films with post-production by Smoke