THE HISTORY OF JOE CAMEL'S COMMERCIAL ILLUSTRATIONS
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THE HISTORY OF JOE CAMEL'S COMMERCIAL ILLUSTRATIONS
Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel cigarettes. Depicted as a sophisticated, sunglasses-wearing humanoid camel in various luxurious settings, he aimed to rival Marlboro's Marlboro Man. Despite his appeal, Joe Camel faced ...
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