Startup pricing 101 : YC Startup Library | Y Combinator

Aduok Biztales on Instagram: "Don’t Start a Business Without This Pricing Trick! 💡 Do not start a business without learning this proven pricing strategy! 🚀 One of the most powerful techniques used by successful companies is the decoy effect—also known as the asymmetric dominance effect. Here’s how it works: if you offer only two pricing options, most customers will choose the cheaper one. But when you introduce three packages, with one serving as a decoy, the premium option suddenly looks more

Pricing Models & Strategies | Overview & Examples